Al Wadi Cold Store
Region: Middle East
Country: Yemen
Date: 2002-2006
Funded By: Private Client
Mount Overseas UK retained MacAlister Elliott and Partners Ltd to develop a business and marketing plan for the newly constructed cold store by the Al Wadi for Trade and Investment Company in Khalf Port area, Mukalla, south Yemen. The objective of the study was to identify the fish resources of the Hadramaut region suitable for high quality export products, establish the quality culture in producers and train cold store staff in fish handling and processing. The study defined the resources needed for the establishment of an export marketing operation for air freight of fresh product and sea freight of frozen whole and processed fish. Additional investments required in processing equipment, fishing vessels and ice production units were designed and costed.