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Consultants in Sustainable Fisheries & Aquaculture

Comprehensive marketing and strategy study for a seafood processing plant in the kingdom of Saudi Arabia

Project Location: Saudi Arabia
Project Date: 2006
Project Funding: EuropeAid
Project Summary: Completion of a comprehensive development strategy study for a large processing operation in Jeddah, the Kingdom of Saudi Arabia (KSA).


MEP were responsible for the completion of a comprehensive development strategy study for a large processing operation in Jeddah, the Kingdom of Saudi Arabia (KSA). The client was intending to establish a fish and fish products manufacturing plant in the area and following the completion of a feasibility study, MEP were required to take the project to the next phase.

MEP carried out a Marketing Study and Business Plan, as well as a Detailed Factory Design and HACCP plan for a fish processing plant in Jeddah. The Marketing study included a complete overview of the Market in Saudi Arabia as well as Regional and Global markets. Extensive research was carried out in Saudi Arabia and in selected Regional Countries. Detailed analysis of Raw Material availability, Target Markets, Market Categorisation, Competitor Analysis, and Market Entry Requirements were carried out.

The detailed Marketing Plan and Processing Plant Strategy Study included recommendations on plant design and layout, product mix, management and factory staffing with job descriptions and a complete business plan and feasibility assessment of the recommended options as the final output.